Adapt, Overcome, Achieve

Andrew Corkery

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BRAND CONTENT DEVELOPMENT STORIES

The Following stories I wrote as part of a brand content development project for legendary fashion guru Paul Smith and Sony while working at Coast in London, England


These stories served as pitch example ideas bringing to life, the genuine personal emotion connection people have to Paul Smith's brand of elegant, meaningful and stylish mens suits. 


These narratives were specifically written around the special memorable occasion of a wedding day. 

STORY ONE:

Our wedding was the best day of our lives filled with love, laughter…and one big party!’

Everyone there was having the time of their lives. I could not believe how emotional people were. I have never seen my husband cry and it was a real surprise. 

The best man and my brother were also very emotional… and I didn’t shed a tear once! Everyone thought it would be the other way round, but it wasn't.

My Husband looked so stunningly handsome I will admit I almost bursted into tears of joy when I laid my eyes on him, wearing a sharp slim fit suit designed by none other then Paul Smith. As I walked down the aisle I knew the man I will love for eternity awaited me.

There were so many special moments to mention but this moment was the one I will always remember for as long as I am alive. Getting to the end of the aisle and seeing my future husband full of emotion and looking gorgeous… at that instance any nerves I had melted away.


STORY TWO:

My hansom Groom in his sleek and slender purple Paul Smith Suit. He stands there representing every reason I want to be with him for the rest of my life. 

Caring, compassionate, someone who can take care of me while I take care of him. 
A real man the one is the who to see at the alter standing beside me, and long there after alway living together happily.

STORY THREE:
My Yorkshire wedding a moment in my life I will not soon forget, for that matter ever stop thinking about. 

My Groom to be, dressed from head to toe in the most hansom attire possible.

Decked out in a Vintage Plume Paul Smith Suit, a look which gave him the appeal of the manliest man. And the most sensitive soul ever seen, one I have always known was mine.

We are now together forever and looking back I would not change one bit about it.

© All Rights Reserved

 “Published in The Paper”

An Outline of a Narrative Documentary Style Brand Piece for Paul Smith and Sony 4K

Information: 

Based on in-depth research I conducted into the cultural customs of Irish Weddings.


Initial Idea: 

Start off a Paul Smith Brand Doc piece about how a couple become engaged and their parents published it in the newspaper. Then it goes into further detail about everything leading up to their wedding day, including the moment they get married.


Supporting Research:

The father of the bride should publish an engagement announcement in the newspaper as follows… The engagement is announced between Thomas, elder son of Mr and Mrs John Sampson of Knutsford, Cheshire, and Fiona, only daughter of Mr and Mrs George Delilah of Wrexham, Cheshire.

Site:

http://www.weddingideasmag.com/a-z-of-british-wedding-traditions-and-wedding-etiquette/


Run time: 

Anywhere from two to five minutes depending on how the project works and what the clients Sony and Paul Smith desire.


Scene 1:  Starts out with a shot of a man emotionally looking at something, that the audience eventually discovers is a newspaper.

  • Dialog Voice Over:     
  • “ I enjoy waking up with a pot of tea while reading the paper I find it sometimes helps one escape the perils of their everyday and replace them with the perils of others.
  •   Description: Then we cut to a shot of the newspaper where it states his name along with his future wife’s name. The headline of the article reads, “Tying the Knot”.

Dialog: On the other hand “Tying the Knot” I guess there is always room in here for something good and uplifting every now and again.

  

HE READS OUTLOUD: The engagement is announced between, (Blank persons name of (Blank name family) and the only daughter of (Blank and Blank of the Blank Family).


- Shot Description: Cuts to a flashbacks of how him and his future wife to be. It shows how they met along with different quick little tidbits of conversations had between the to of them. This part is accompanied with dreamy emotional music subtly placed in the background.

- Shot Description: Following that there is an abrupt cut back onto the newspaper as there is a slow zoom in on the words on the paper.

- Shot Description: Then another cut to a close up, zooming in slightly on the face of the main character reading the paper. He finishes stating the second half of the sentence (in his head as a voice over) before it cut to the flashbacks of him and his fiancé’.


  • Dialog: “These words in the paper today will forever change my life for the better.”

Research Description: It’s a long storied tradition of the Irish to have the parents of the daughter who is getting married publish an article of proper announcement in the paper.

Dialog Description: He talks about how much he needs to impress her because she deserves the best, and the next step for him is to find a suit for the wedding.

Dialog Voice Over: I still can’t wrap my head around the fact that I will be marrying the love of my life in only a few days time.” Today I move one step closer by picking out my tux.”


 Following Scene Descriptions for the brand content piece that need added development in the areas of dialog, along further narrative and scene context:


  • Scene 2:  He goes to find a tux for his wedding, finds out he really likes the Paul Smith one he tries on. He buys it because he thinks about how unique and memorable he wants his wedding day to be for him and his bride to be.
  • Ultimately he finds himself having a strong connection to the Paul Smith suit. The style of the suit and his decision to purchase it is directly related to the endemic emotions he feels about his fiancé.
  • (This will be the underlying brand narrative connection to the overall story)

  • Scene 3: The Main Character goes back home with his tux and prepares for the wedding in the coming weeks.
  • He narrates the story leading up to the wedding as everything in his life goes into fast motion because there is so much happening while getting ready to be married. (There is tension building emotion music in the background at this time.)

  • Scene 4:  Then at the end of everything going fast it cuts to where he is standing at the alter outside on the most beautiful Irish spring day. It is filled with green fields, blue skies, white clouds and hills that face Atlantic Ocean.
  • His wife walks down the aisle as he narrates inside his head about (as a voice over) how beautiful and perfect he thinks she is, while talking about all the amazing experiences they have shared so far to date and how many more moments he looks forward to in the years to come.

  • Scene 5:  This leads into the next scene where both of them say their vows as well as, go through “the I do’s”. They become officially married to one another, when the priest says, “You may kiss the bride.”

  • End Scene 6 The Camera pulls out on that scene and one of two things happens either Paul Smith is in the Audience of the wedding sitting down and attending and clapping, or he is standing in the back and clapping. 
  • Paul Smith then breaks the fourth wall looks right into the camera and says as the camera is still zooming out.

Dialog:  “I must admit the man does look rather dashing for the occasion.”

 - Description:  Paul Smith is sitting down turns his head back around continues clapping as the camera focuses back on the Bride and the groom as they walk down the aisle together as newlyweds for the first time.

- Description:  Emotional music is in the background as it fades up ever so slightly during the whole scene until it reaches max volume at the end.

- Finally the video cuts to black on a dramatic note

-  Then Paul Smiths and Sony’s brand names fade up at the very end along with the Hashtag #WeddingNewsSuit.


THE END


© All Rights Reserved

WRITING FOR THE NEWS MEDIA

Feature Stories

Chris Findley Resurrects Popular Halloween Attraction

            Halloween has candy, costumes, and trick or treating. Every year people go to the same houses and get the same candy. People watch the same scary movies every year. This Halloween some people are trying something that goes outside of the norms. Many are heading over to East Windsor to experience “Field of Terror”.

            

     Field of Terror is a Halloween attraction not for the squeamish. This yearly attraction has the “Terror Ride Haunted Hayride.” The Haunted Barn that is known as “The Unknown,” and lastly there is “The Haunted Cornfield”. This is where the First Scene of the Horror Film “Nightmare on Elem Street, Part Two” is resurrected.

          

     Little known local aspiring actor Chris Findley 21 of Yardville, plays the lead Character of “Freddy Krueger.”  He is the driver of a haunted bus that taunts and screams at the people who dare to take a ride. “I enjoy acting its my real passion, and scaring people is really a lot of fun as well. I made some guy piss himself once,” said Findley.

       

    Findley was honored for his work in last years Field of Terror with an award plaque, for turning an attraction that was losing popularity, into the most popular attraction that “Field of Terror” has to offer. In the beginning “Field of Terror was attracting few customers, but now more then 5000 people go to Field of Terror each year.

      

  “When I tell people what I do, they think it’s all fun and games, but it’s hard work. I actually get my ass kicked most nights”, said Findley. People react to Findley in a wide variety of ways, some of these border on the extreme and can sometimes be violent. Once before a large man hit Findley in the jaw with a flashlight, “as if it was a baseball bat”, said Findley.

      

    Despite these infrequent incidences, Findley remains extremely dedicated to “Field of Terror”. Findley works 16 hours a week at “Field of Terror” between Friday and Saturday and is adored by the staff and customers. Findley somehow manages to have another part time job at Shop Right, and to top it all off Findley is a full time college student at Rider University. He has truly mastered the art of time management to say the least. “I don’t really look at “Field of Terror” as work to be honest with you. Every day I come in and I enjoy what I do. As for school and my other job, I don’t really know how I do it. I just make time for everything somehow or some way”, said Findley.

      

    As the season went on Findley’s attraction became the most revered in the entire “Field of Terror”. People would come back multiple times in a night just to see Findley as “Freddy Krueger”. Findley has most certainly seemed to develop a loyal following among attraction goers, and thrill enthusiasts alike.

        

    “My mom told me she was waiting in line and while she was there she heard a group of people talking about how great “Freddy Krueger” was. My mom smiled and wanted to tell them that that’s my son, but she knew she couldn’t”, said Findley.

       

  From the time “Field of Terror” starts with set up and ends with packing up lasts about 3 months. Findley said, “It’s a lot of hard work and being there until 3am sucks, but when I get referred to as “Robert Englund” (the original “Freddy Kruger actor) everything pays off”.

PRESS RELEASES

PRESS RELEASE ONE

Ohio Symphony

4000 W. Madison Road

Toledo, Ohio 40255.

For Immediate Release                                                                                                                                                                                                                      Press Contact:

 September 28, 2011                                                                                                                                                                                                                          Andrew Corkery

                                                                                                                                                                                                                                                                Phone: 856-979-2343

                                                                                                                                                                                                                                                                Email: [email protected]

Ohio Symphony, Stronger and Better Then Ever

               Toledo, Ohio- New efforts have been made to the Ohio Symphony though changes to the personnel that will bring new life to the Symphony as well as improve the overall quality.


              Simon Rankowski, and the board of trustees hope to expand the orchestra’s regional reputation, to rival the Cleveland Orchestra who are renowned around the world. The new Musicians are open to contemporary ideas and the orchestra sounds wonderful now said Simon Rankowski.


              Although the Musicians Union says that the Symphony management is laying off 25 musicians and replacing only because they younger and cheaper, the Symphony management says that these musicians will increase quality and bring new life to the Symphony, and be the start of a golden age in the Ohio Symphony.


             “My Job is to make his orchestra the best possible. The first step was to clear out all the dead wood.” Said Samuel Rankowski The women spokesperson for the union Sanadra Gilbert even said “ Sure, a few of our older players are starting to lose their edge”


             “My time with Shadowplay was a life experience that I will always look back on fond memories and it tough me invaluable lessons on how to work effetely with other musicians.” My leaving the band does not involve any negative feeling between anyone in Shadowplay or anyone they are involved with. I feel like I do not have enough time to commit to the band and I it’s not fair to the rest of the members of Shadowplay who put in exuberance amounts of time and energy for the better of the band. I thank everyone who has supported Shadowplay and encourage them to coninuate supporting the band as the continue making great music. My choose to leave the band does not adversely of the standing of band as a whole Ill coninuate to support Shadowplay in every way possible in there musical endeavors.”


PRESS RELEASE TWO

Field of Terror

East Windsor, NJ

For Immediate Release                                                                                                                                                                                                                     Press Contact:

September 28, 2011                                                                                                                                                                                                                           Andrew Corkery

                                                                                                                                                                                                                                                                Phone: 856-979-2343

                                                                                                                                                                                                                                                                 Email: [email protected]

    Chris Findley Resurrects Popular Halloween Attraction

              East Windsor N.J. – Chris Findley, 21, of Yardville, was honored for his work in last Halloween’s “Field of Terror”, in which he played the part of “Freddy Krueger” of the horror movie “Nightmare on Elm Street.”

           

              Findley was recognized with an award plaque for turning an attraction that was losing popularity, into the most popular attraction that Field of Terror has to offer. Field of Terror is now in its fourth season at 831 Windsor-Perrineville Rd. In the beginning “Field of Terror” attracted few customers, but now more then 5000 people go to Field of Terror each year.

             

              “When I tell people what I do, they think it’s all fun and games, but it’s hard work. I actually get my ass kicked most nights”, said Findley.  People’s reactions to Findley’s character can be extreme, and even border on violent. Once before a massive man hit him in the jaw with a flashlight, “as if it was a baseball bat”, said Findley.

             

               Despite these infrequent incidences, Finley remains dedicated to “Field of Terror”. “I enjoy acting it’s my real passion, and scaring people is really a lot of fun as well. I made some guy piss himself one time,” said Findley.

            

             The attraction that Findley is a part of takes place in the cornfield. In the cornfield the first scene of the classic horror movie “Nightmare on Elemstreet Two” is replicated.  The main Character “Freddy Krueger” (played by Finley) is a bus driver that taunts the people who come on the bus and scares them. As the season went on Chris’s attraction became the most revered in the entire “Field of Terror”. People would come back and pay multiple times just to see Findley as “Freddy Krueger”.

            

             “My mom told me she was waiting in line and while she was there she heard a group of people talking about how great “Freddy Krueger” was. My mom smiled and wanted to tell them that that’s my son, but she knew she couldn’t”.

            

              From the time “Field of Terror” starts with set up and ends with packing up lasts about 3 months.  Findley said- “Its a lot of hard work and being there until 3am sucks but when I get referred to as “Robert Englund” (the original “Freddy Krueger” actor) everything pays off”.